Alpha is a travel agency built around thoughtful, well-planned journeys.
They had a name and a service model, but no identity.
We built their visual system from the ground up: symbol, wordmark, typography, color, patterns, stationery, itinerary templates, and digital touchpoints.
We centered the identity around the wolf, not any aggressive alpha stereotype.
Something that leads from the back and protects the pack.
Just like how Alpha, as a brand, wants to provide a travel experience very personal to the individuals.
